In 2025, Tesla reported that more than one million customers have subscribed to its Full Self-Driving (FSD) service. The company transitioned FSD from a one-time purchase option to a subscription-only model earlier this year. Currently, the monthly subscription fee is set at $99, with plans for a price increase in the near future.
Tesla’s move to a subscription model reflects a shift in how the company offers its advanced driver-assistance features, focusing on recurring revenue rather than upfront sales.
**Why this matters**
The growing number of FSD subscribers highlights increasing consumer interest in autonomous driving technology. The subscription model allows Tesla to continuously update and improve the software while generating steady income. Potential price changes could impact adoption rates and customer satisfaction going forward.
Source: News Source