As Super Bowl 2026 approaches, retailers are offering a variety of discounts on TVs, making it a good time to upgrade your home entertainment setup. Deals are available across different price ranges, from budget-friendly 1080p and 4K models under $500 to high-end OLED TVs with advanced display technology. Popular brands like LG, Sony, Samsung, TCL, and Hisense have notable sales on various sizes and features.
In addition to TVs, there are discounts on streaming devices, soundbars, and projectors to enhance the viewing experience. These deals coincide with the typical post-holiday price drops and the release of new 2026 TV models announced at CES, providing consumers with opportunities to save on 2025 sets.
**Why this matters**
Upgrading your TV before the Super Bowl can significantly improve the viewing experience, whether you’re watching the game or the halftime show. With a wide range of options and price points on sale, shoppers can find a TV that fits their budget and preferences. Additionally, pairing a new TV with discounted accessories can create a complete home theater setup for the event.