In an interview in Dubai, Daniel Grieder, CEO of Hugo Boss, discussed how the century-old fashion brand is evolving to meet new consumer demands. The company is focusing on integrating technology, creating experience-driven retail spaces, and emphasizing understated luxury to appeal to modern shoppers.
Grieder highlighted that customers today are more discerning and seek quality over flashy branding. Hugo Boss is responding by refining its product offerings and enhancing the shopping experience both online and in stores.
**Why this matters**
The shift toward quieter luxury and smarter purchasing reflects broader changes in the fashion industry, where consumers prioritize sustainability, authenticity, and meaningful engagement. Brands like Hugo Boss adapting to these trends may influence the future direction of luxury fashion globally.
Source: NewsData