On January 26, Xi’an marked the beginning of its 2026 Lunar New Year festivities with the launch of the “Xi’an Year • Best of China – Digital Xi’an New Year” event. The celebration coincided with the Laba Festival, traditionally seen as the start of the Spring Festival period. The event integrates modern technology with cultural traditions to enhance the experience of the ancient capital’s New Year celebrations.
The initiative features digital platforms and interactive activities designed to showcase Xi’an’s rich heritage while engaging both local residents and visitors. This approach aims to blend historical customs with contemporary innovation, promoting cultural preservation through new media.
**Why this matters**
By combining technology with traditional festivities, Xi’an is creating new opportunities for cultural engagement and tourism. This digital approach helps preserve and promote intangible cultural heritage in a format accessible to a broader audience, supporting cultural continuity in a rapidly modernizing world.
Source: NewsData