On January 26, Xi’an marked the Laba Festival with the official launch of the 2026 “Xi’an Year • Best of China – Digital Xi’an New Year” event. The festival, considered a lead-up to the Spring Festival, featured activities that blend traditional customs with modern technology in the ancient capital.
The initiative aims to enhance cultural experiences by integrating digital elements into New Year celebrations, promoting Xi’an’s rich heritage while embracing innovation.
**Why this matters**
This event highlights the growing trend of using technology to preserve and promote cultural traditions. By combining digital tools with age-old festivities, Xi’an is creating new ways for people to engage with its historical and cultural identity, potentially attracting wider audiences and boosting cultural tourism.
Source: NewsData