Waitrose observed a rise in alcohol sales on January 12, with figures increasing by 11% compared to the previous week. The supermarket referred to this day as ‘Damp Monday,’ marking a shift from the typical ‘Dry January’ trend where many avoid alcohol after the holidays.
This increase suggests that some customers may be easing off their Dry January commitments earlier than expected. The term ‘Damp Monday’ highlights a return to moderate drinking rather than complete abstinence.
**Why this matters**
The change in purchasing patterns at Waitrose reflects broader consumer behavior around alcohol consumption after New Year’s resolutions. Understanding these trends can help retailers and public health officials better gauge the effectiveness and duration of Dry January participation.
Source: NewsData