**Article:**
Neuroscientist Dr. Alex Morgan explains that the tendency to endlessly scroll through negative news on social media, often called “doom scrolling,” is linked to how our brains respond to information. Social media platforms are designed to capture attention by triggering dopamine release, a chemical associated with pleasure and reward. This makes it easy to get stuck in a cycle of consuming distressing content, which can increase anxiety and stress.
Dr. Morgan suggests practical strategies to manage this habit, such as setting specific time limits for social media use, turning off non-essential notifications, and consciously choosing to engage with positive or neutral content. Being aware of how these platforms influence our brain chemistry can help individuals regain control over their online habits and reduce the negative emotional effects associated with doom scrolling.
**Why this matters**
Understanding the neurological basis of doom scrolling highlights why it can be difficult to stop once started. Recognizing this can empower users to adopt healthier digital habits, potentially improving mental well-being and reducing the impact of constant exposure to negative news. As social media becomes increasingly integrated into daily life, managing its effects is important for maintaining emotional balance.
Source: NewsData