The opening ceremony for the Milano Cortina 2026 Winter Olympic Games will prominently feature advanced technology alongside the protection of Olympic intellectual property. The Olympic rings and other symbols, collectively known as Olympic Properties, are safeguarded globally to maintain their exclusive use during the Games.
This protection ensures that the branding and imagery associated with the Olympics are not used without authorization, preserving the integrity and value of the event. The integration of technology in the ceremony aims to enhance the viewer experience while respecting these intellectual property rights.
**Why this matters**
Protecting Olympic intellectual property helps prevent unauthorized commercial use and supports the funding of the Games. The use of technology in the opening ceremony demonstrates how innovation can be combined with legal safeguards to create a memorable and secure event.
Source: NewsData