A startup named 404 Media purchased a Super Bowl commercial slot for $2,550. However, the ad was broadcast to a very small market, reaching only about 25,000 viewers. This contrasts sharply with typical Super Bowl ads, which are seen by millions.
The company took advantage of a local broadcast opportunity rather than the national Super Bowl feed. As a result, the ad’s exposure was significantly limited compared to the usual Super Bowl audience.
**Why this matters**
Super Bowl advertising is known for its high cost and broad reach, often targeting millions of viewers nationwide. This case highlights how smaller companies can access the event’s prestige at a fraction of the cost by opting for local markets, though with much smaller audiences. It also reflects the varied scale and impact of Super Bowl advertising opportunities.
Source: NewsData