In Kentucky, bourbon production is a significant industry, but nationwide sales have been decreasing. Despite this trend, New Riff Distilling in Newport reports steady operations and remains hopeful about the future. The distillery continues to focus on quality and community engagement as part of its strategy.
New Riff’s leadership acknowledges the challenges facing the bourbon market but emphasizes resilience and adaptability. They believe that maintaining strong local support and innovation will help navigate the current downturn.
**Why this matters**
Bourbon is a key economic driver in Kentucky, supporting jobs and tourism. Understanding how local distilleries respond to industry-wide declines provides insight into the sector’s health and potential recovery. The experience of distilleries like New Riff highlights the importance of flexibility and community ties in sustaining business during market fluctuations.
Source: NewsData