Marks & Spencer has introduced a new Made Without Wheat version of its popular Colin the Caterpillar cake. Priced at £9.50, the cake is now available in M&S stores and on Ocado, matching the cost of the original product.
The release follows numerous customer requests for a wheat-free option, prompting the retailer to expand its range to accommodate dietary needs.
**Why this matters**
This launch reflects growing consumer interest in allergen-friendly foods and demonstrates M&S’s efforts to respond to customer feedback. Offering a wheat-free version of a well-known product increases accessibility for shoppers with wheat sensitivities or allergies.
Source: NewsData