Meta, after rebranding and heavily investing in the metaverse, is now scaling back its efforts in that area. The company is adjusting its approach to virtual reality, moving away from the broad metaverse vision it previously promoted. Experts suggest this shift may benefit the development of VR technology by allowing more targeted innovation.
The change reflects challenges Meta faced in gaining widespread adoption of its metaverse platforms. By narrowing its focus, the company aims to concentrate on practical applications and improve user experiences in virtual reality.
**Why this matters**
Meta’s pivot highlights the difficulties in building a fully immersive metaverse and signals a more cautious approach to VR development. This could lead to more sustainable growth in VR technology as companies prioritize realistic goals and user needs over ambitious but unproven concepts.
Source: News Source