Kutaisi, previously known mainly as a transit stop for Wizz Air flights, is gaining attention for its cultural heritage, natural landscapes, and local wine traditions. Visitors are increasingly exploring the city’s historic sites, enjoying long hikes in the surrounding countryside, and experiencing the region’s natural wine offerings.
The city’s appeal lies in its combination of history, outdoor activities, and unique wine culture, which together provide a diverse travel experience. This shift is contributing to a broader interest in western Georgia as a destination beyond its capital, Tbilisi.
**Why this matters**
Kutaisi’s rising popularity highlights the diversification of Georgia’s tourism sector, offering travelers alternatives to more established locations. This trend supports local economies and promotes the preservation of regional culture and natural resources.