Europe’s PC market outlook for 2026 is being reshaped by two major factors: ongoing memory supply constraints and the upcoming Windows 11 refresh cycle. These developments are creating challenges for manufacturers and impacting shipment forecasts across the region.
The memory shortage is limiting the availability of key components, driving up costs and slowing production. At the same time, the Windows 11 refresh is influencing consumer and business purchasing patterns, adding complexity to market dynamics as companies and individuals decide when to upgrade their devices.
**Why this matters**
The combination of hardware supply issues and software updates affects the timing and volume of PC shipments, which has implications for manufacturers, retailers, and end users. Understanding these trends is important for stakeholders planning inventory, budgeting, and technology investments in the European market.
Source: NewsData