Apple has confirmed the acquisition of Q.ai, an Israeli company specializing in audio artificial intelligence designed to improve device understanding of spoken language in difficult environments. The Q.ai team, including CEO Aviad Maizels, will join Apple as part of the deal. This marks Maizels’ second sale to Apple, following the 2013 acquisition of PrimeSense.
While Apple has not disclosed the purchase price or specific plans for Q.ai’s technology, the company highlighted the startup’s expertise in machine learning as a key reason for the acquisition. Johny Srouji, Apple’s senior vice president of hardware technologies, praised Q.ai for its innovative use of imaging and machine learning.
**Why this matters**
Improving Siri’s ability to accurately interpret speech in noisy or complex settings could enhance user experience across Apple devices. The acquisition reflects Apple’s ongoing efforts to advance its voice assistant technology through machine learning and AI innovations.
Source: News Source