Alibaba Group has introduced “Wonder On Ice,” an immersive AI-driven installation located at Piazza del Castello Sforzesco in Milan. The exhibit combines advanced technology with interactive elements to engage visitors in a unique experience themed around the upcoming Milano Cortina 2026 Winter Olympics.
The installation aims to showcase Alibaba’s technological capabilities while celebrating the spirit of the Winter Games. It is open to the public and designed to attract both local residents and international tourists visiting Milan during the Olympic period.
**Why this matters**
This project highlights the growing role of AI and interactive technology in public art and event promotion. By integrating cutting-edge digital experiences into cultural landmarks, Alibaba is positioning itself as a key player in the intersection of technology, entertainment, and global sporting events. The exhibit also supports Milan’s efforts to enhance its profile as a host city for the 2026 Winter Olympics.
Source: NewsData