On January 26, Xi’an marked the start of the 2026 Laba Festival with the launch of the “Xi’an Year • Best of China – Digital Xi’an New Year” event. The Laba Festival, traditionally seen as a precursor to the Spring Festival, featured a blend of cultural heritage and modern technology in the ancient capital.
The event aims to enhance the New Year experience by integrating digital elements into traditional celebrations, showcasing Xi’an’s efforts to preserve its rich history while embracing innovation.
**Why this matters**
This initiative highlights how cultural festivals can evolve by incorporating digital technology, helping to engage younger generations and promote cultural heritage in a modern context. It also reflects broader trends in China to use digital platforms to support tourism and cultural industries.
Source: NewsData