Indian consumer brands group BRND.ME has launched its haircare and aromatherapy products in the UK, marking its initial structured entry into the European market. The company, which operates digital-first brands, is also active in Germany, France, and Spain, with plans to enter Italy, the Netherlands, and Poland within the next year. This expansion follows previous moves into the Middle East, the US, and Canada.
BRND.ME’s haircare brands Botanic Hearth and Majestic Pure have shown early success, with Botanic Hearth’s rosemary hair oil quickly ranking among the top five hair oils in Germany. The company reported an annualized revenue rate of approximately £4.7 million ($6 million) in Europe, supported by steady month-on-month growth driven by new market entries and repeat purchases. To support its growth, BRND.ME has appointed a general manager in Germany and is exploring investments in local infrastructure and staffing.
**Why this matters**
The UK’s strong online beauty market and high digital adoption make it a strategic entry point for BRND.ME’s Europe expansion. The company’s focus on digital marketing and direct-to-consumer sales aims to build sustainable demand and improve profit margins. Europe represents a significant market opportunity, with beauty categories like haircare and aromatherapy valued at over £3.1 billion ($4 billion), and BRND.ME plans to scale its European business to an estimated £47 million ($60 million) annual run rate by 2030.
Source: NewsData