easyJet has been warned by the advertising regulator after promoting a baggage fee starting at £5.99, a price that was not available on any of the 520 flights examined in a recent investigation by consumer group Which?. The watchdog found that the advertised price did not reflect the actual costs faced by customers.
The investigation revealed that the lowest baggage fee was consistently higher than the stated £5.99, leading to concerns about misleading advertising practices. easyJet has been asked to amend its promotional materials to ensure pricing is clear and accurate.
**Why this matters**
Transparent pricing is essential for consumers to make informed travel decisions and compare options fairly. Misleading advertisements can result in unexpected costs and undermine trust in airlines. Regulators aim to protect customers by enforcing clear and honest communication of fees.
Source: News Source