In 2025, the average price paid for a new smartphone worldwide exceeded $400 for the first time. While the number of units sold increased modestly by 4%, total revenue from smartphone sales reached an all-time high of $135 billion.
The rise in average price reflects growing consumer demand for higher-end models and advanced features. This trend contributed significantly to the overall revenue growth despite only a slight increase in sales volume.
**Why this matters**
The increase in average smartphone prices indicates a shift in consumer preferences toward premium devices, which can impact market strategies for manufacturers and retailers. Higher revenues may also drive further innovation and investment in smartphone technology.
Source: News Source