French eyewear manufacturer Henry Jullien has reported a significant increase in demand after President Emmanuel Macron was seen wearing their sunglasses. The company, established in 1921 and known for its luxury, French-made products, has ramped up production to meet the sudden rise in orders.
The boost in sales occurred within days of the president’s appearance, highlighting the impact of high-profile endorsements on niche luxury brands.
**Why this matters**
This development illustrates how influential public figures can affect consumer behavior and brand visibility. For heritage brands like Henry Jullien, such exposure can provide a valuable opportunity to expand their market reach and reinforce the appeal of domestic manufacturing.
Source: News Source