Power Digital, a technology-driven growth marketing company, has acquired Cardinal Digital Marketing, a firm specializing in healthcare performance marketing. The transaction was supported by legal counsel from Gunderson Dettmer, who advised Cardinal Digital Marketing throughout the process.
This acquisition enhances Power Digital’s expertise and service offerings within the healthcare sector, allowing the company to better serve clients with specialized marketing strategies tailored to the industry.
**Why this matters**
The deal strengthens Power Digital’s position in the competitive healthcare marketing space by integrating Cardinal Digital Marketing’s focused capabilities. It reflects ongoing consolidation trends as marketing firms seek to provide more comprehensive, industry-specific solutions to their clients.