Rivian CEO RJ Scaringe reaffirmed the company’s decision not to support Apple CarPlay, emphasizing the automaker’s commitment to developing a native infotainment system tailored to its vehicles. In a recent interview with Kara Swisher, Scaringe described the focus on an integrated user experience as a key priority for Rivian.
Despite the absence of CarPlay, Scaringe also noted that Rivian maintains a positive and collaborative relationship with Apple. This suggests ongoing communication between the two companies even as Rivian pursues its own technology approach.
**Why this matters**
Apple CarPlay is a popular feature in many vehicles, allowing seamless integration of iPhones with car infotainment systems. Rivian’s choice to forgo CarPlay highlights its strategy to differentiate its in-car technology. Understanding this dynamic is important for consumers considering Rivian vehicles and for industry observers tracking partnerships and technology trends in the automotive sector.