Starbucks revealed its intention to open hundreds of new stores across the United States and increase seating capacity at thousands of current locations. The company shared these expansion plans during an investor presentation held in New York on Thursday.
Executives highlighted their expectations for growth driven by increased customer demand and the desire to enhance the in-store experience. The seating expansions aim to accommodate more guests and encourage longer visits.
**Why this matters**
This expansion reflects Starbucks’ strategy to strengthen its presence in the competitive coffee market and improve customer engagement. By adding more locations and seating, the company aims to capture additional market share and support long-term revenue growth.