Following the Super Bowl, McDonald’s introduced a unique advertising campaign designed to engage viewers who are spending the morning recovering at home. The fast-food chain’s ads appear rotated sideways on screens, catering to people lying on their couches rather than sitting upright.
This approach targets the common post-Super Bowl scenario where many Americans experience hangovers and take time off work. By adapting their ad format, McDonald’s aims to connect with this audience in a more relatable way.
**Why this matters**
This campaign highlights how brands are innovating to meet consumers’ changing behaviors, especially during major events. By tailoring content to viewers’ physical states and environments, companies can increase engagement and relevance, potentially boosting brand loyalty and sales.
Source: NewsData