Turning Point USA’s “All-American Halftime Show,” featuring Kid Rock, streamed on YouTube during the Super Bowl halftime on Sunday night. The broadcast reached a peak of 6.1 million concurrent viewers, running simultaneously with Bad Bunny’s halftime performance.
The event offered an alternative halftime experience and garnered significant online attention, highlighting the growing audience for live-streamed entertainment outside traditional broadcast channels.
**Why this matters**
The high viewership demonstrates the increasing impact of digital platforms like YouTube in delivering major live events. It also reflects a demand for diverse programming choices during widely watched occasions such as the Super Bowl.
Source: NewsData