Tesla engineers have consistently turned down recruitment attempts from Apple’s electric vehicle initiative, known as Project Titan. Despite Apple’s efforts to attract talent from Tesla, the project faced significant challenges and was eventually scaled back and canceled.
Following the cancellation, many engineers who had been working on Project Titan have shifted their focus to artificial intelligence projects within Apple.
**Why this matters**
The reluctance of Tesla engineers to join Apple highlights the competitive nature of talent acquisition in the electric vehicle industry. Additionally, Apple’s decision to pivot from vehicle development to AI reflects broader shifts in the company’s strategic priorities.
Source: NewsData