**Article:**
RadiusMail has introduced new features that allow home service contractors to leverage job-site data more effectively for local marketing efforts. By analyzing activity at specific job locations, contractors can now target potential customers in nearby neighborhoods with greater precision. This approach helps businesses better understand where their services are in demand and tailor their outreach accordingly.
The expanded use of localized data supports contractors in measuring the impact of their marketing campaigns through real-time job-site signals. This data-driven method enables more efficient customer acquisition by focusing on areas with proven service activity. RadiusMail’s platform aims to simplify the process of connecting contractors with local clients by turning job-site information into actionable marketing insights.
**Why this matters:**
For home service contractors, attracting customers in competitive local markets can be challenging. Utilizing job-site data as a marketing signal provides a measurable way to identify and engage nearby prospects. This innovation can improve marketing ROI and help contractors grow their businesses by focusing efforts where demand is already evident.
Source: NewsData