Apple CEO Tim Cook has indicated that the company is preparing to broaden its product offerings by integrating artificial intelligence across new categories beyond its traditional hardware lineup. This move reflects a strategic effort to develop AI-enabled services and products that could generate additional revenue streams.
Cook emphasized that Apple aims to balance innovation in AI with its commitment to user privacy, even as it faces increasing competition from other technology companies investing heavily in artificial intelligence.
**Why this matters**
Apple’s shift toward AI-powered products marks a significant change in its business approach, potentially reshaping its market position. By expanding beyond hardware, Apple could tap into emerging AI markets while addressing consumer concerns around data privacy, a key differentiator in the competitive tech landscape.
Source: NewsData