The MLB Players Association has partnered with Genies to develop AI-powered avatars representing Major League Baseball players. These digital avatars enable fans to engage in personalized, ongoing conversations with their favorite athletes.
This initiative aims to enhance fan interaction by providing a new platform for communication and connection beyond traditional media. The AI companions are designed to simulate realistic dialogue, offering a unique experience for baseball enthusiasts.
**Why this matters**
By leveraging AI technology, the MLB Players Association is exploring innovative ways to deepen fan engagement. This approach could transform how fans interact with players, potentially creating new opportunities for marketing, branding, and personalized content within the sports industry.
Source: NewsData