Hyundai’s luxury brand Genesis has officially entered the Italian market, offering three battery electric vehicle (BEV) models: the Genesis GV60, Electrified GV70, and Electrified G80. This move follows the brand’s initial European introduction in 2021, which included Germany, the UK, and Switzerland.
The company plans to continue its European expansion with upcoming launches in France, Spain, and the Netherlands. These efforts align with Genesis’s strategy to grow its presence across key European markets.
**Why this matters**
Genesis’s entry into Italy represents a significant step in broadening the availability of premium electric vehicles in Europe. Expanding into multiple countries supports the brand’s goal to compete more effectively in the growing luxury EV segment. This expansion also reflects the increasing demand for electric vehicles across Europe.
Source: NewsData